The movie trailer for “The Haunting in
WATCO: What are the consequences of moving into a house that is haunted on how scared you get.
Enthymeme: Moving into a house that is haunted increases how scared you get because moving into a house that is haunted puts you in a situation where lots of very disturbing and freaky things can happen to you.
The movie trailer states that it is based on a true story which builds a strong sense of ethos for the movie. The phrase “based on a true story” is universal and people tend to assume that everything in the movie is true and actually happened. This really helps make the movie even scarier and is why they included it in the trailer.
There is so much emotion involved for such a short trailer. By including some of the best scariest moments it can appeal to the target audience. The trailer plays on the relationship between members of a family and talks about the son being the target of the evil spirits. It is very clever having the son as the focus because children tend to be vulnerable and weak unable to defend themselves. This creates sympathy and panic in the minds of the audience.
The trailer gives sufficient information for the actual movie without giving away any conclusions or letting the audience know too much. It is fairly typical of a scary trailer with jumpy clips and dark lighting. I think it is probably an accurate portrayal of the real movie however a lot of the time in trailers they only show the best parts of the movie which leads the audience to have false impressions.
I think that it is a very effective trailer and creates all the right emotions and feelings of the actual movie. It certainly sells the movie as being frightening and jumpy. The fact that it was released around Halloween makes it even scarier because people are already thinking about that kind of genre.