Source for Paper C

http://www.abelard.org/tv/tv.php

The article Children and TV violence is aimed towards parents of children aged 5 to 18. The parents looking at an article such as this would clearly be concerned with what their children watch on TV and more specifically how much violence appears on average TV watching.

WATCO of watching TV violence on violence among children?

Enthymeme: watching TV violence increases violence among children because watching TV violence gives children a false sense of reality and a world without consequence

This article appeals to all three: ethos, pathos and logos. If I were to choose one that it focused more on I would have to side logos but pathos would follow close behind. The writer gives many facts to support his claim, which appeals to logic, but by giving these shocking facts he also appeals to pathos and manages to stir a great deal of emotion and concern within the minds of the parents. What parent really wants to know that their kids are watching so much violence? Not many I’m sure! The writer also uses many sources to appeal to ethos and build his credibility. He does not profess to be a leading expert but by giving sources from others that are professionals in the field it allows the parents to develop trust in the writer.

When looking at the acronym STAR it is clear to see that the writer gives accurate and relevant reasoning by providing facts and also paradigms to convey his argument. Even though the writer is maybe giving accurate reasoning he is not necessarily giving sufficient reasoning, as he never brings any link between violence on TV and violence among children. It would have been nice to see some stats showing this correlation a bit more or even a definition of violence in the many forms: verbal and physical etc.

I think that the article is very effective and it definitely worked for me, but the problem is… I’m not a parent! If I was a parent and I knew that my child was watching that much violence I would be concerned but I don’t think I would ever believe that my child could go out and shoot someone. I would hope I would have taught him better than that.

Sunscreen Speech by Mary Schmich

The audience is college students who are graduating going out into the world seeking advice and a career.

WATCO decisions on your life

Enthymeme: Decisions change your life by altering the outcome in a positive or negative way.

The speech was given by Baz Lerman and written by Mary Schmich. Lerman mainly appeals to pathos or your emotion because he discusses very powerful issues pertaining to your life on a very individual basis. He does not seek to be an authority but still gives a great deal of non factual advice. Even though he is not an authority he still manages to appeal to ethos and create a sense of him being an expert. Lerman does not use logos as the advice he gives is not at all scientific or factual purely based on his life experience.

When looking at STAR it is very interesting. Lerman manages to give sufficient reasoning even though he is not an expert. One way he is able to do this is because when looking at the speech from the audiences perspective his advice is sufficient as he is older and therefore wiser as he as more life experience. Lerman is also respected as a famous and popular film writer. It is also very typical because the advice given is very easy to relate to and picture as being valid. When looking at relevancy, it is extremely relevant to these graduating college students as they will face many of these challenges in life.

The article is very effective and truly powerful this is mainly due to Baz Lerman and who and what he represents as a person. He is respected and revered among this age group.

Song Blog - Across the Lines by Tracy Chapman

Across the lines
Who would dare to go
Under the bridge
Over the tracks
That separates whites from blacks

Choose sides
Or run for your life
Tonight the riots begin
On the back streets of America
They kill the dream of America

Little black girl gets assaulted
Ain't no reason why
Newspaper prints the story
And racist tempers fly
Next day it starts a riot
Knives and guns are drawn
Two black boys get killed
One white boy goes blind

Little black girl gets assaulted
Don't no one know her name
Lots of people hurt and angry
She's the one to blame

The audience for the song “Across the Lines” by Tracy Chapman is those people that cause the trouble in the community. More specially, those Blacks and whites who have very closed in minds and who hate the other race for no apparent reason other than the color of their skin.

WATCO racial violence on the American dream

Enthymeme: Racial violence kills the American dream because racial violence causes riots and disunity among the very essence of America, the people.

Tracy Chapman focuses very much on pathos to make people aware of the situation that she herself grew up in. She tells very personal stories of people that suffer from racism and violence that is caused by this type of hate. “Little black girl gets assaulted,” the fact that she is a “little black girl” really touches your heartstrings and feelings of sadness for this, more than likely, innocent young girl. Tracy also mentions a person’s race with every story, “Two black boys get killed, One white boy goes blind.” This keeps the racial violence the emphasis, as it’s not just a person, rather a black person or white person.

Tracy also makes an appeal to ethos as she herself did actually grow up in the “back streets of America” so she certainly knows what she is talking about and it bring whole new meaning to the lyrics and suggests that these are real people that are really suffering.

When looking at STAR, her reasoning is very accurate and typical of racism but when looking whether it is sufficient is another thing all together. Is racism the only cause to killing that American dream, probably not, there are so many other factors. Maybe it kills the American dream for those people who suffer from it but for America as a whole, less than likely.

It is a very effective song for conveying the message that it is meant to convey as Tracy Chapman throughout speaks from experience and relates real life situations to proving her point that racism kills the American dream.

Paper A Blog. The Art of Dating

My target audience for paper A entitled The Art of Dating was BYU students who are active about dating and who are searching for something more long term and serious.

WATCO deceiving on the first date on the possibility on engaging in a more serious relationship.

Deceiving on the first date increase your chances on engaging in a more serious relationship because deceiving on the first date helps you appeal to what your date actually wants.

I tried to appeal mainly to ethos however this was very difficult as my audience was wrong for the paper but I started off by defining what I meant by deceiving this gave the audience a better feel for what I meant by deceiving and made them feel more comfortable with actually doing it. I tried to let them know that it was normal and that most people actually deceive on the first date without actually knowing what they were doing; this created a feeling of understanding with audience. I also used personal examples that they could really relate with to gain their respect and attention.

Logos was used as I mentioned the studies that had been conducted and proven that people do actually deceive without knowing it. This brought the audience to my side as they realized that this was something that they shouldn’t feel guilty about because the majority of people do it and it is not considered lying.

In terms of STAR I think the reasoning that I gave was sufficient but did not apply to my audience so it wasn’t really typical for the average BYU student. I regret putting a lot of the information in the paper that I did because it was not really relevant in proving my point that deceiving does lead to a stable relationship it merely proves that people do it and that its normal among males and females.

To be honest after reading the paper over again I realized that it was not the most effective paper and really did not target my audience at all. BYU students tend to be very moral and conscience of there own integrity and honesty so trying to convince them that deceiving on the first date would get them a second date was far fetched and unrealistic.

Sex-ed in schools blog (paper B source)

Source: http://www.kutv.com/content/news/local/story.aspx?content_id=49ae28a2-fd80-4eb7-85bb-cb827e697b86

The article written by KUTV, regarding the Student Rally For Better Sex Education In Utah, is aimed mainly towards high school students to make them aware that there are other kids out there lobbying against only abstinence being taught in schools. The other audience just as important would be the parents of these kids let them know that this is important to their own children

WATCO: What are the consequences of teaching safe sex in schools on the level of STDs and unwanted pregnancy.
Enthymeme: Teaching safe sex in schools decreases the level of STDs and unwanted pregnancy because teaching safe sex allows kids to be well informed and practice safe sex.
The article appeals mainly to logos and ethos. The article is very authoritative because it interviews the very people that are effected by sex education the kids and the fact that they speak out and want better sex-ed is evident that it is of great importance in terms of life.
The article is also clear and logical. The interviewer directs and steers the argument by asking questions that cover all the counter arguments that a potential parent or member of the school board may have.
There is an appeal to pathos also but it is not as obvious as logos and ethos. The fact that kids speak out openly about sex at a rally could spark some emotion in parents that the children do care and are generally concerned about their future.
There is definitely sufficient reasoning for improving sex ed from the children present but I do not think that it is a typical or accurate representation of the rest of students as there is only few involved and can not speak for the rest of the kids in school.
The article is very effective to the naive parent but when you look at the article closely or the topic in general you realize the flaws. It is very biased and really doesn’t take into consideration that these are just kids who could just want to talk about the crude side of sex or get out of regular class for a while to learn about something comical. I think that the parents are ultimately the deciders in a young child’s education so it would be better coming from a parent.

Movie Trailer Blog

The movie trailer for “The Haunting in Connecticut” is aimed towards people who watch scary movies. It is definitely not for minors and it’s more than likely aimed at people who are 16 to 40 years old. It is really a wide age group excluding young children and old people who would suffer from very jumpy shocking movies.

WATCO: What are the consequences of moving into a house that is haunted on how scared you get.

Enthymeme: Moving into a house that is haunted increases how scared you get because moving into a house that is haunted puts you in a situation where lots of very disturbing and freaky things can happen to you.

The movie trailer states that it is based on a true story which builds a strong sense of ethos for the movie. The phrase “based on a true story” is universal and people tend to assume that everything in the movie is true and actually happened. This really helps make the movie even scarier and is why they included it in the trailer.

There is so much emotion involved for such a short trailer. By including some of the best scariest moments it can appeal to the target audience. The trailer plays on the relationship between members of a family and talks about the son being the target of the evil spirits. It is very clever having the son as the focus because children tend to be vulnerable and weak unable to defend themselves. This creates sympathy and panic in the minds of the audience.

The trailer gives sufficient information for the actual movie without giving away any conclusions or letting the audience know too much. It is fairly typical of a scary trailer with jumpy clips and dark lighting. I think it is probably an accurate portrayal of the real movie however a lot of the time in trailers they only show the best parts of the movie which leads the audience to have false impressions.

I think that it is a very effective trailer and creates all the right emotions and feelings of the actual movie. It certainly sells the movie as being frightening and jumpy. The fact that it was released around Halloween makes it even scarier because people are already thinking about that kind of genre.

Analysis of Andrew Wyeth

This painting is entitled July 4th and the famous American artist known as Andrew Wyeth painted it. Wyeth is a realist and paints from things he sees around him in his hometown of Chadds Ford, Pennsylvania. His target audience is the American people who are perhaps very patriotic and only see America flawless.

WATCO: What are the consequences of narrow-minded American on the recalling of major historical events

Enthymeme: Narrow-minded Americans manipulate historical events because narrow-minded Americans do not want to admit that some of America history is bleak and bloody.

There is certainly a great deal of emotion being conveyed in this piece of art. The choice of color brings out a dark and mysterious feel. It is interesting to see that the American flag is the only thing that is in a bright color, which represents this powerful country being a part of this dark and moody surrounding. Feelings of depression and sorrow are displayed by the colors and the figure sitting with his head slumped forward. It is very unlike an American artist to show America in such a poor light but Wyeth chooses to do so and manages to keep the dignity of Americans in the process. The man sitting also has a touch of red paint on him to show his relationship to the flag but at the same time red has the ability to symbolize blood and despair.

Wyeth is 91 years old and has been around for a while and I think for this reason is he a credible source and even an authority on American history because he has seen most of it.

When looking at STAR I agree that from the painting style it is certainly a sufficient representation of what he is trying to convey but as for accurate probably not and it is definitely not typical American art.

I think it is a very effective painting and he used just the right colors to give the meaning just the right feel. By not showing the persons face in the painting lets the imagination of the person looking at it run wild with questions.

Source Article for Paper A: A World of deception

Article: http://www.heartlight.org/articles/200703/20070319_deception.html

The target audience for the article “A World of Deception” by Phil Ware is primarily those people that are religious who already know a thing or too about God because Ware does not explain certain religious terms and assumes that audience knows. People who are perhaps trying to improve there own life and seek guidance.

WATCO: What are the consequences of deceiving on those that you use it with and on your own integrity.

Enthymeme: Deceiving will negatively affect your character and how others view you because God deems deceiving as something extremely destructive.

Ware uses the bible to build ethos he never claims or gives the impression that he is the authority on the subject and even quotes other people who are more of an authority. This is definitely a great tool to use as the people that he is writing to are “church goers” and they already hold the bible as something very credible. Ware uses verses from the bible but they are sometimes used out of context and he has to be careful that his audience doesn’t catch wind of this. It is evident at the beginning of the article that Ware is not claiming to be an authority; “Recent research has determined that most people regularly lie,” by saying “recent research” suggests that someone else did the research and that Ware is not even familiar with it as he does not even say who did the research.

There is always emotion involved when speaking about God and especially his audience would feel a sense of guilt and remorse if they have ever deceived or lied. Ware does however provide hope by means of forgiveness from God.

Ware does not give sufficient, accurate or relevant reasoning for his article. It is weakly supported with sources and evidence from the bible. And the mere fact that he is not an authority does nothing to his advice. The reasoning could however be typical for the audience if they are used to flaky and vague evidence supporting this subject.

I do not think that is was an effective article because it sounds as if Ware has no idea what he is talking about. Ware suggests and proves that he is clearly no authority but then goes ahead and tries to give advice on the topic of deception. His whole argument is only supported by three scriptures from the bible one of them is on deception. It would have been effective if the audience had no religious background but believed in God.

The Sales Pitch

You have probably heard of those infamous summer sales men who go door-to-door alarm systems and end the summer with 100,000 dollars in the bank. Well I did go out and sell this past summer, I GOT SOLD! The sales pitch was great.

The target audience tends to be returned missionaries that are college aged. These are apparently the prime door-to-door salesmen because they had to sell the gospel. If you can call it “selling!” These recruiters spend most of the time around campus from February to April reeling the students.

This was his WATCO and Enthymeme…

What are the consequences of spending your summer selling alarm systems on the status of your bank account.

Enthymeme: Spending the summer selling alarm systems will rapidly increase the amount of money in your bank account because selling alarm systems pays out very high commissions per sale.

The recruiter makes an appeal to pathos and ethos. All selling is extremely emotional and what better way to stir emotion than to appeal to your wallet. He really painted the picture of what I could buy with that much money and did not focus of tell me about any of the negative aspects of the work. It was all made very possible in my mind from what he said. The recruiter also focused on ethos because he is certainly the success story and knows from personal experience because he has been doing if for a long time. I should not have trusted only his authority and looked at all the cases. I think the possibility of money blinded me and for that reason my decision was purely pathos based.
When looking at what he used from STAR I realize that his reasoning was not sufficient, typical or accurate is was however relevant to what he wanted from me and that was to come out and sell. You could argue and say that it was accurate or typical to assume that all people my age want money and he knew that and used it to convince me.

It was a very effective pitch and not just because it worked. I still had a great experience selling and realize now that it was effective because even when selling the security systems my pitch was pathos based. If you can find what people need or even create that need, just as the recruiter did, it can be effective.

Analysis of the Queens address

The Spanish Armada a Speech by Queen Elizabeth I of England
Addressed to the English army at Tilbury Fort - 1588: “My loving people, we have been persuaded by some, that are careful of our safety, to take heed how we commit ourselves to armed multitudes, for fear of treachery; but I assure you, I do not desire to live to distrust my faithful and loving people.
Let tyrants fear; I have always so behaved myself that, under God, I have placed my chiefest strength and safeguard in the loyal hearts and good will of my subjects. And therefore I am come amongst you at this time, not as for my recreation or sport, but being resolved, in the midst and heat of the battle, to live or die amongst you all; to lay down, for my God, and for my kingdom, and for my people, my honour and my blood, even the dust.
I know I have but the body of a weak and feeble woman; but I have the heart of a king, and of a king of England, too; and think foul scorn that Parma or Spain, or any prince of Europe, should dare to invade the borders of my realms: to which, rather than any dishonour should grow by me, I myself will take up arms; I myself will be your general, judge, and rewarder of every one of your virtues in the field.

I know already, by your forwardness, that you have deserved rewards and crowns; and we do assure you, on the word of a prince, they shall be duly paid you. In the mean my lieutenant general shall be in my stead, than whom never prince commanded a more noble and worthy subject; not doubting by your obedience to my general, by your concord in the camp, and by your valour in the field, we shall shortly have a famous victory over the enemies of my God, of my kingdom, and of my people.”

Disclaimer: Sorry it’s a little longer that 400 hundred words
Analysis of Article:

The target audience is those people that are fighting against the Spanish Armada in the war that are perhaps tired and weary from fighting. It could also target those that are not currently involved but need motivation and meaning to rally them selves and go to fight.

What are the consequences of Queen Elizabeth’s dedication on a victory for the English people against the Spanish Armada?

Enthymeme: The Queen’s dedication will assure victory because the Queen’s dedication is an example of how everyone should be and if they are as dedicated, as she is England cannot fall.

Logos: The Queen in her address did not use any academic sources and spoke really only from experience and by using Pathos and Ethos.
Pathos: A great deal of emotion is used. It stirs guilt if you are not fighting and honor and patriotism if you are currently fighting. She pays the men compliments and promises them rewards for fighting. She appeals specifically to the audience at this time when women were looked down upon as weak by saying that as a queen she has other qualities, “I know I have but the body of a weak and feeble woman; but I have the heart of a king, and of a king of England.”
Ethos: I think that the Queen is very credible and definitely speaks with authority especially for the audience of this time. The Queen has been through much and has dedicated her life to royal status, since birth, and for this reason she has qualified herself to speak to the audience.

Sufficient: The people would have followed to the Queen to the moon and back and the mere fact that the queen addresses these people is sufficient enough. But, it would have been difficult to follow someone that is a woman leader at the time who is speaking of war.
Typical: I think the examples and things that she says are very typical of the time. Two things really stood out that would have been accepted very well; 1) the fact that she plays down the woman and 2) the focus on God and how God fights for England.
Accurate: I don’t think it was completely accurate because would the Queen really fight and get her hands dirty if England were invaded…less than likely! People would have believed it for a second but when you actually think about it, it is ridiculous and was only said to sound more dedicated.
Relevant: I don’t think that anything could have been left out of the speech and everything that was wrote was there for a reason. It was not only relevant for one person but for a nation everyone from the patriots to the sexists.

Effective: I believe it to be very effective. The aspects that the Queen focuses on and how she addresses them fulfills the purpose of why the speech was given. It shows the Queen cares, she loves England and wants to do everything even lay down her life to protect English people.

TV Commercial

Playstation is promoting the fact that gamers can escape reality and achieve there wildest dreams. The interesting aspect is that it shows a wide variety of different people who play games which says that no matter who you are or where you live Playstation has everything you need and want. Everyone from single mothers to young kids can find something that appeals to them.

The commercial is directed to those people who love to play video games or to those people searching for an outlet and who are perhaps curious in regards to the “virtual world”. It is for those people who escape the world or want to escape the world by playing games, whether it is strategy, first person shooting or platform.

This commercial relies heavily on pathos to convey its message. Pathos is represented by the use of light, camera angles and music. The commercial is dramatic and almost a little over the top for a games console but it makes you want to feel the same way the people do. All throughout you tend to ask yourself questions such as, how can a small boy or mother command armies and conquer worlds? Can I do the same? By allowing these questions to arise it stirs emotion within you and pushes you to want more. Ethos is unclear until the end where you realize the meaning and see that all those average people could actually achieve those things they speak of but only within the virtual world. It is not until then that you realize that they could be gaming authorities or experts. Logos is not used because video games are not reality there is no logic involved in playing. Gaming is an extremely emotional experience.

I think that the commercial is very effective as it holds your attention throughout it certainly appeals to pathos. The purpose of the commercial is stir emotion and spark questions within those who are interested in video games or maybe even those who are not so familiar with them but are curious.

Print Advertisment Blog

The argument here is that other sports drink ads lie to you because they fail to mention that high fructose corn syrup is a main ingredient, which is very unhealthy especially when working out. Liv Natural, on the other hand, does not contain high fructose corn syrup and it lets customers know by advertising it. Liv Natural does not lie like other sports drinks.

The ad is directed to those people who workout to stay healthy. It is also for people who not only want to live fit but also drink and eat fit. There is a huge market for people who only eat and drink natural foods and this is targeted towards them.

Most advertisements use pathos to stir emotion in the person viewing it. This ad is relies on both logos and pathos. Pathos is shown by the use of words. It is very personal and speaks directly to the reader, “your sports drink contains…” and “your body needs…” It also mentions the fact that the reader is being lied to and let’s face it, no one likes to be lied to. Logos is used by mentioning the fact about high fructose corn syrup being bad for you and the majority of people who are interested in health and fitness realize this. Ethos does not really come into the picture as Liv Natural is a new product and has no reputation among customers. In fact it does not claim to be an authority on the subject, “We don’t blame you if you don’t believe us. That’s what labels are for.”

I think that the ad is very effective as it immediately catches your attention by saying, “don’t trust this ad” when it ironically is what it says not to trust. It also empathizes with readers who perhaps think that ads lie and are deceptive. The purpose of the ad is to let people know that Liv Natural is a natural and healthy alternative to other sports drinks. This purpose has been achieved.